The audience is very happy to mention you to Jacknife is actually leading the newest go-to-paign having Hard rock Resorts & Casino Ottawa-the brand new brand’s first-actually ever Canadian place! Because the Hard-rock embarks into the a good $350M expansion and you can rebrand, we have been honoured to figure a venture that not only celebrates Tough Rock’s legacy but also amplifies the energy inside Ottawa.
Known for taking immersive recreation feel around the world, the difficult Rock� has long been a favourite international destination for residents and you may people alike. The brand is within a captivating time off extension and revitalization, and stage is decided for a grand starting from Canada’s basic Hard-rock Resorts & Casino � which have Jacknife top the brand new charge to grow the fresh new wade-to-paign because of their Ottawa location.
HRI became the first individually-possessed gambling company appointed good U
�The 350 mil dollar extension and you can rebranding will disturb the resort, amusement, hospitality, and you can betting areas within the Eastern Ontario and you can past,� says Christine Crump, Chairman of Hard rock Resort and you can Gambling establishment Ottawa. Canadians won’t have to get across a line to try out all that Hard rock provides. Jacknife’s performs coincides to your industry-class really works and you can skills we send to our site visitors.�
The fresh scope off Jacknife’s work comes with a full strategic and creative development of the fresh go-to-paign, which have a watch building adventure and you may driving involvement around the all touchpoints. The new venture will embody the latest essence off Hard Rock’s brilliant community, ensuring the opening gets an excellent beacon to have activity seekers.
�Our company is very happy to come together having an international brand name including Hard-rock at the such as a crucial moment,� says Mikey Richardson, Co-Maker and you may Administrator Creative Manager at the Jacknife. �Top honors-as much as the fresh new 2025 release gives us the ability to would one thing it’s pleasant-a strategy that not only honors Tough Rock’s heritage and in addition amplifies the ability in the Ottawa.�
It partnership emphasizes mystake casino objective-inspired storytelling, having each other Jacknife and difficult Stone Hotel & Gambling establishment Ottawa focused on curating a seamless, high-impression brand name sense that set the latest stage for a huge opening such few other.
Hard-rock All over the world (HRI) is one of the most all over the world recognized enterprises which have spots within the over 74 nations comprising 313 places that are possessed/registered or managed Hotels, Casinos, Rock Shops�, Live performance Venues and Cafes. The Unity from the Hard rock� worldwide support system perks users to have carrying out whatever love around the performing characteristics all over the world. HRI plus launched a m&a named Hard rock Electronic for the 2020, an on-line sportsbook, merchandising sportsbook and sites betting platform. You start with an enthusiastic Eric Clapton keyboards, Hard-rock owns the fresh world’s biggest and most valuable distinctive line of authentic musical collectibles during the over 88,000 bits, that are displayed at the its metropolitan areas worldwide.
S. Best managed Business by Deloitte Personal and Wall Street Record within the 2021 possesses since already been recognized four times. Hard rock was also honored from the Forbes among the many World’s Top Employers, as well as Better Companies for women, Assortment and you may The latest Grads and a high Highest Boss from the Traveling & Relaxation, Gaming and you will Amusement Globe. From the 2022 Around the world Gaming Awards, Hard rock are entitled Land-Depending Operator of the season to your 2nd time in five age.
Hard rock International currently retains financing levels regarding first financing-amounts get organizations: S&P Globally Recommendations (BBB-) and you may Fitch Critiques (BBB). For more information on Hard rock Around the world, see hardrock otherwise shop.hardrock.
Rideau Carleton Casino commercially unsealed since Rideau Carleton Raceway inside 1962, because Canada’s first-actually ever five-eighths distance oval and contains become a button section of Ontario’s use racing area from the time. As the inclusion from playing within the , the city of Ottawa has already established as much as $6 million a-year and most $106 million as a whole payments to own hosting Rideau Carleton Casino within this the brand new Federal Financing Part.
That have desperate anticipation of beginning of the newest Hard rock Hotel & Gambling enterprise Ottawa, Rideau Carleton Gambling enterprise remains unlock 24/seven, willing to serve the site visitors with the exact same efforts and you will thrill. Hard rock is actually working to build another condition-of-the-ways amusement business that in the future bring the fresh new renowned Hard-rock brand name so you’re able to Ottawa and you can enliven the city including no time before. Upcoming services includes a modern lodge build which have 150 room, plus twenty two rooms, stretched gambling floors plus one,five-hundred slot machines, forty alive-motion table games, and you can high-restrict gaming. Travelers can enjoy more than 10 dinner, taverns, and you can lounges, such as the renowned Hard-rock Cafe and you may Council Pine Steakhouse. The hotel will additionally be where you can find the fresh antique Material Shop, a-1,800 plus seat Hard rock Live location, and you can genuine musical memorabilia.
The newest facility is a big driver away from employment production and can utilize over 700 local owners, after done. Hard rock Hotel & Casino Ottawa will continue the fresh new traditions from people investment as a consequence of regional sponsorships and you can nonprofit partnerships, increasing the life of residents and people exactly the same because the is established under Rideau Carleton Casino.
Rideau Carleton Casino was run by the Hard rock Globally and governed of the Ontario Lottery and you can Gambling Business (OLG). Having OLG connection, Rideau Carleton Casino demonstrates a daily dedication to in charge gambling which have full implementation of OLG’s Takes on that is recognized from RG View certification program.
For additional info on Rideau Carleton Gambling enterprise, head to rideaucarletoncasino
Jacknife is an independent, full-provider creative brand name department based in the Toronto, Canada. With over 29 several years of world experience, Jacknife has been the leader in taking outstanding advertising and you can creative solutions to a varied variety of readers. By leveraging the new strong mix of proper innovation, Jacknife empowers labels to construct significant team really worth through the energy out of innovation.
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